The electric fan market in the 2023 sales year will be affected by the weather, and the overall demand will expand, but the average price will drop significantly. Total data from AVC shows that the overall market retail sales in the 2023 sales year will be 7.8 billion yuan, down 4.3% year-on-year. Retail sales The sales volume was 42.91 million units, a year-on-year increase of 2.5%. In July 2023, the World Meteorological Organization announced the formation of El Niño conditions in the tropical Pacific for the first time in seven years. Under this circumstance, the possibility of extreme weather has increased. AVC calculation data shows that the overall market retail sales in 2024 will be 79 100 million, a year-on-year increase of 2.1%. Retail sales were 43.94 million units, a year-on-year increase of 2.4%. High-quality product development, coupled with weather conditions, increased demand for fans, and the market rebounded.

From the perspective of channel distribution, the year-on-year decline in both online and offline sales of the electric fan market in 2023 has narrowed. The scale of Douyin e-commerce has expanded rapidly, and the proportion of online (including Douyin) is getting higher and higher. Aowei Cloud According to the calculation data of AVC, the trend of the electric fan market in 2024 has continued. In 2024, online retail sales have turned positive year-on-year, the growth rate of Douyin e-commerce scale has slowed down, and the decline in the offline market has narrowed.

From the perspective of price distribution, the share of the online electric fan market in the price segment below 200 has increased in 2023, mainly because leading brands have deployed more floor fan products here. The 200-400 segment is mainly driven by changes in the share of circulating fan products. In the absence of obvious new technologies, the online market will maintain this trend; composite products with health functions such as purification and humidification, intelligent control, rich shapes, and additional functions will drive a wave of growth in the mid-to-high-end market of 400-1000. The increase in the market share of mid- to low-end offline electric fans in 2023 is mainly due to the increase in the share of circulating fans in the mid-to-low-end market. At the same time, single products will also drive the share of individual price segments to increase. The growth rate of the offline price segment of 600-1000 is predicted. The largest, there are fewer new products launched in the high-end market, mainly old products, and the share has declined.

From the perspective of product types, floor fans and circulating fans accounted for the main shares in 2023. The share of circulating fans continued to expand. We can also see that many brands continue to add more circulating fans. In 2024, the overall share of floor fans did not change much. The share of fans continues to increase, the overall update and iteration speed of cooling fans and tower fans has slowed down, and the share of electric fans has declined slightly. The product richness of bladeless fans has increased, and the average price continues to decline. It is predicted that the proportion of sales in 24 will improve.